CHECK OUT Paul Rand, he was a total genius- from his kid's books to his iconic logos.
*thanks to Mike Sinny for first introducing me to his work many years ago.
Paul Rand: design icon
1914 – 1996
Paul's real name was (PERETZ ROSENBAUM) Born in Brooklyn, NY. He best known for his corporate logo designs. Rand was educated at the Pratt Institute, the Parsons School of Design, and the Art Students League. He was one of the originators of the Swiss Style of graphic design. From 1956-1974, Rand taught design at Yale University in New Haven, Connecticut.
"Don't try to be original, just try to be good"
The problem of the artist is to defamiliarize the ordinary.
Rand was a pioneering figure in American graphic design whose career spanned almost seven decades. Always enquiring and investigating, he explored the formal vocabulary of European avant-garde art movements and synthesised them to produce a distinctive graphic language. Rand was a major force in editorial design, advertising and corporate identity. He was art director at "Esquire" and "Apparel Arts" magazines, and he designed the ground-breaking covers for the cultural journal "Direction". He worked at the Weintraub Advertising Agency from 1941-1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and UPS. His logos for these companies are world-renowned design classics.
Listen to this guy for 3 mins : he knows what he's talking about.
(Special thanks to VAL L. )